If you have ever said to yourself, “I wish there were more dynamic and technologically impressive advertisements being shared between my Xbox 360 and other devices,” then you’ll be pleased to know that Microsoft has been thinking the very same thing.
MediaPost News reports that Microsoft will soon be adding Xbox Live ad support for its Silverlight technology, which will give advertisers the ability to create more graphics-intensive campaigns that can then be distributed across multiple Silverlight-supported devices like mobile phones and PCs.
Silverlight will also increase the media streaming capabilities on the 360, including the ability to deliver 1080p HD and 5.1 surround sound video in place of standard HD offerings for things like movie trailers. As Gamasutra points out, Neflix already uses Silverlight to stream movies to the 360, so don’t expect to see any drastic changes there.
It seems only logical that Silverlight support will also be available for in-game advertising as well, but I’m still waiting to hearing back from Microsoft to see if that will in fact happen.
Source (via Gamasutra)