If you have ever said to yourself, “I wish there were more dynamic and technologically impressive advertisements being shared between my Xbox 360 and other devices,” then you’ll be pleased to know that Microsoft has been thinking the very same thing.
MediaPost News reports that Microsoft will soon be adding Xbox Live ad support for its Silverlight technology, which will give advertisers the ability to create more graphics-intensive campaigns that can then be distributed across multiple Silverlight-supported devices like mobile phones and PCs.
Silverlight will also increase the media streaming capabilities on the 360, including the ability to deliver 1080p HD and 5.1 surround sound video in place of standard HD offerings for things like movie trailers. As Gamasutra points out, Neflix already uses Silverlight to stream movies to the 360, so don’t expect to see any drastic changes there.
It seems only logical that Silverlight support will also be available for in-game advertising as well, but I’m still waiting to hearing back from Microsoft to see if that will in fact happen.
Source (via Gamasutra)
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@OneEyedMonsta That would be a huge shift in how MS does business. Unless Microsoft is confident that it can make more in ad revenue than subscriptions, I don't see that happening.
OneEyedMonsta
That first sentence doesn't make sense. I meant to say that it WOULD be nice if a few ads would make Live cheaper or free.
OneEyedMonsta
I dont think I would mind a few ads on the dashboard, just as long as they dont get too distracting and make XBOX Live cheaper or free. It would be nice to save $20 or more and put that little bit of savings toward map packs for the year.
TurnerJoy
Think of it less like advertising, more like lots of Free punch the _______ for free _________
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@IcemanMX It's Microsoft's Flash competitor.
I hope ads don't hit Xbox Live Gold. That would irritate me.
IcemanMX
What the hell is "Silverlight?"
-M
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