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Fight fans will remember that EA announced that it was getting into mixed martial arts gaming at its E3 2009 press conference. EA Sports MMA looks to capitalize on the burgeoning popularity of the sport. One of the biggest challenges to EA Sports is building a recognizable and sizable roster for this game. Zuffa, LLC currently owns the rights to the majority of fighters appearing in UFC and WEC, the former being -- by far -- the most popular MMA organization in America. In a recent interview with Gamasutra, EA Sports president Peter Moore revealed his strategy for building a roster in EA Sports MMA:
"We are looking obviously at every fighter that we can, that we feel is applicable from a quality level and then analyzing their image rights, and if they're available and we want them -- then we'll get them. If they're not then we'll move on to the next fighter."
The problem with this strategy is that most fighters sign away their likeness rights when they commit to a large company like UFC. This leaves EA Sports MMA with the option to go after the few MMA fighters that control their rights, talent working for Affliction MMA, and lesser-known fighters competing in smaller leagues. Even if the gameplay turns out amazing, it will be tough for EA Sports to duplicate the amazing success of THQ's UFC 2009: Undisputed without a large roster of popular fighters. While I don't doubt that EA will sign several popular fighters, I doubt that it can serve up a roster comparable to the one in UFC 2009.
For you MMA fans in the house, what fighters would you like to see in EA Sports MMA? I'm hoping for Carlos Newton, the master of Dragon Ball Jiu-Jitsu!




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drunkmetaldude
UFC probably controls kimbo now, since he is on the new season of TUF. tim sylvia is a 312 pound fatass now and just got knocked out by 49 year old ray mercer in 8 seconds, i sure wouldnt waste my money to play a game as him. arlovski lost his last 2 in a row with his glass jaw and should prob retire. etc etc. maybe they can sign on fighters from dream and sengoku in japan, i would def play a game with some of those guys on it, but as far as american mma goes, ufc has it locked. although strikeforce has some names as well, none will sell anywhere close to what ufc pulls in.
thechamp1985
No way in hell EA will match THQ's UFC. NO WAY!!!!
Thundercracker
^???
im sure andrei arlovski is available now, kimbo slice?, tim sylvia, people like that. This is just a bad idea, EA
big13lak
^ Very true I can't see how they are going to match UFC:U. But at the same time MMA using the Fight Night engine would be B A N A N A S....aint no holla back girl, no? Sorry =(
r_pad
@Slash5150 Skill isn't the point in this case. Popularity is. An amazingly skilled fighter that nobody knows about will not help EA sell this game.
deathnotejoe
seriously? they are just copying the other MMA game bc it did really well
Slash5150
The dude needs to come look at some of the stuff on the West Coast. The Pacific Northwest has some amazing fighters.
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