Shots have been fired, friends. Traditionally outspoken Activision CEO Bobby Kotick has told Times Online that unless Sony cuts the price of PlayStation 3, something Kotick has strongly advocated for in the past year, he'll consider dropping support for Sony's console. Strong words from the leader of the largest third-party publisher in the world.
“They [Sony] have to cut the price, because if they don't, the attach rates are likely to slow," Kotick told the newspaper. "If we are being realistic, we might have to stop supporting Sony. When we look at 2010 and 2011, we might want to consider if we support the console — and the PSP too.”
Both Sony Computer Entertainment America and Sony Computer Entertainment Europe have issued responses to Kotick's comments, though neither did much to challenge him.
"PlayStation has tremendous momentum coming out of E3, and we are seeing positive growth with more than 350 titles slated to hit across all our platforms, including many anticipated games from our publishing partners," said a SCEA representative in an e-mailed statement to me. "We enjoy healthy business relationships with and greatly value our publishing partners and are working closely with them to deliver the best entertainment experience."
VG247.com managed to eek a response out of their European branch. “We respect our third-parties’ opinions and their right to express those opinions but we will not be commenting on this story," said a SCEE representative.
You can bet there's going to be some phone calls between Sony and Activision today.