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Why Is D&D Online Unlimited Now Free To Play?

JGaskill
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Posted June 17, 2009 - By Jake Gaskill

Why Is D&D Online Unlimited Is Now Free To Play?

If the only thing holding you back from trying out Turbine Entertainment’s MMO Dungeons and Dragons Online was the thought of yet another monthly subscription fee, then last week’s announcement about the game becoming the first MMO to re-launch as a free-to-play game was no doubt quite a pleasant thing to hear.

Well, CrispyGamer recently interviewed DDO (or as it's now known, D&D Online Unlimited) executive producer Fernando Paiz and Turbine Entertainment PR manager Adam Mersky about the decision to shift to the free model.

Adam Mersky explains:

“So we knew several years ago that free to play was something that was going to grow and definitely come to the west and North America — and Europe in particular — and that we had to be in it…And how were we going to go about that? Were we going to import games, were we going to create a new title after the Asian model? And after we researched it and learned more about how things worked, how they should work and what didn’t work that we’d like to improve, we looked at DDO and said, 'This is a pretty good fit for this model.'"

The game will still offer a VIP subscription service for those hardcore fans seriously invested in the game, but, as Paiz explains, the free-to-play model ensures “tons of new people” will now be compelled to try the game, and, like any MMO, the more players, the better.

If you’re into DDO, and you want to find out about all the new improvements heading your way, then be sure to check out the full interview.

Why Is D&D Online Unlimited Now Free To Play?
http://www.g4tv.com/thefeed/blog/post/696623/why-is-dd-online-unlimited-now-free-to-play/
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