The best way to usher in a whole new boxing game from EA is to put your own face on it, right? Producer Mike Mahar explains the Photo Game Face on Fight Night Round 4, which is a new feature that allows players to create their likeness from a personal photograph or through the EA website.
It's also useful in case you ever wondered what you'd look like after getting punched in the face numerous times.
Check it all out below.
Fight Night Round 4 Photo Game Face Feature Video