Industry Veterans Discuss Reactions To E3 2009


Posted June 12, 2009 - By Patrick Klepek

Industry Veterans Discuss Their Reactions To E3 2009

It's been over a week since E3. E3 2009 was a weird one; it wasn't the tiny, private E3 from the past few years, but it wasn't nearly as bombastic and over the top as it's been in the past. You watched our reactions to the show all week long, but what did people on the other side of the fence think? I reached out to several industry veterans about their experiences at E3 2009 and asked a simple question: was it a success?

Here's what they told me.

Randy Pitchford, president and CEO at Gearbox Software:

"I’m excited about E3 again. All the publishers and developers that went in together to bring E3 back in a real way all should be doing high-fives right now. Sure, there’s some work to do and some lessons we’re all learning from this last show, but that’s part of the value too, right? E3 is back and it’s on the right track. I want to fuel that fire! E3 is good for the business and the craft, which means it’s good for gamers. It’s good for me. gg, E3!"

Tim Schafer, founder of Double Fine Productions:

"It was a great E3 I thought. Most fun I’ve ever had at E3, but that might have had something to do with the fact that we were unveiling our baby for the first time, and there was so much love. But also, the crowds were manageable, you only had to wait a little while to play most games, if at all. You know the one thing I missed? Kentia Hall. That used to be one of my favorite parts of the show! Kinda sad to see it go."
Industry Veterans Discuss Their Reactions To E3 2009

Pete Hines, head of marketing for Bethesda Softworks:

"I thought it went really well. That was the kind of show I thought they should have gone to a couple years ago, rather than blowing the whole thing up and going to Santa Monica. Seemed like the right number of attendees, had the right amount of buzz, etc. It was a tiny bit larger than the booth we had done the last time we did a booth (2006), mostly because the space we had was slightly larger, but our approach was pretty much the same as it was before things got changed up."

Peter Moore, head of EA Sports (via his blog):

"I was glad to be a part of the new and improved E3, a show that felt like it had the excitement of years past and provided a perfect platform for showcasing the great work of this industry without the unmanageable crowds and booths that had begun to overrun the show and left us with the underwhelming E3s of the past two years. Both Sony and Microsoft shared exciting news about their respective motion control technologies, something that we at EA Sports believe can be a major driving force towards mass market adoption."

Do you agree with everyone? What did you think about E3 this year?

Industry Veterans Discuss Reactions To E3 2009


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