According to their press material, the famous Roxy nightclub on Los Angeles' Sunset Strip has more Twitter followers than any other nightclub. There are currently more than 10,000 people subscribed to The Roxy's tweets, where they're rewarded with free tickets, drink discounts and other good things.
Sure, 10,000 followers isn't that many -- my friend Jason's cat has 623,017 followers and counting -- but still, Sockington doesn't ever serve me Jack and Cokes, and didn't help launch the careers of music icons Jane's Addiction and The Red Hot Chil Peppers... at least, I don't think Socks had anything to do with the popularity of those bands. You never know.
Anyway, check out The Roxy's twitter feed, join the cool twits there, and see what's up.