Electronic Arts announced its newest sports franchise, EA Sports MMA, at E3 2009 last week, and so far, details about the game are practically nonexistent. However, EA Sports head Peter Moore has revealed some strategic business information about the game. Three cheers for strategic business info!
Moore told Kotaku that MMA is actually part of a long-term plan to bring gamers a new EA fighting game every year. EA’s one-two punch will consist of a Fight Night game one year and an MMA game the next. And with Fight Night Round 4 coming out this month, and MMA expected sometime next year, EA seems on track to put up one hell of a fight over the coming years.
After all, Fight Night is the dominant force in boxing games, and with the skyrocketing popularity of mixed-martial arts, EA will most likely be standing over its competitors, angrily ordering them to get up and fight, once MMA enters the ring next year. In the meantime though, EA will have to find an MMA group (or groups?) of its own to base its game around, assuming THQ’s UFC license extends beyond MMA’s development cycle.
What would you like to see EA bring to the table with MMA?