Square Enix wants to become a global powerhouse, but the company knows that can't happen overnight. The Final Fantasy publisher ended up acquiring Eidos Interactive to speed up this process, which means Square Enix now controls major franchises like Tomb Raider and Hitman. The way Square Enix describes the decision to acquire Eidos, however, it sounds like Square Enix would have preferred to become a global operation on their own -- but realized that was an impossible task for the near future.
"Our goal is to become one of the top ten players in the world's media and entertainment industry," said Square Enix president Yoichi Iwada in a back-and-forth interview with Eidos CEO Phil Rogers published on Square Enix's website. "Since the game market is global, both our contact with our customers and our game development must become global, too. It would, however, take us a considerable time to mature into a global enterprise under our own steam. It was essential that we found a successful European or North American company to work together with, and Eidos proved to be the ideal partner."
The differences between Square Enix and Eidos' games couldn't be more different, but that could also make the two companies an effective pairing. It's going to be strange seeing the Square Enix name slapped on ultra-violent action games like Hitman and Kane & Lynch, however.