Given what little I’ve actually heard about Microsoft’s secondary display system SideShow, it’s hardly surprising that the company is looking for ways to get the word out and expand the product's reach. Microsoft's newest strategy involves targeting PC gamers, which is particularly timely considering the company has said not to expect any new Games for Windows news at this year’s E3.
However, as Slashgear points out, Microsoft apparently sees a potentially booming market for secondary displays that work fluidly and intuitively with games to free up space on a user’s primary display by relocating elements like menus and inventory screens onto a separate screen. After some market research, Microsoft found that gamers’ ideal sub-display would be a 6.4 inch, touch screen compatible, widescreen enabled rotating screen. You know, nothing too fancy.
I can definitely see the value of such a display system, even though I would never need/use one. My guess is that getting developers on board might be a hard sell, especially if they would have to devote a significant amount of time retooling their games to work as intuitively with the sub-displays as Microsoft envisions they should. Also, just because gamers say they aren’t opposed to this kind of add-on display doesn’t mean they’d pay just any old price for it. I guess that’s why this whole thing is still in the discussion phase at the moment, complete with Photoshop representations.