Nintendo: Sixth Most Reputable Company In The World


Posted May 7, 2009 - By Jake Gaskill

Shigeru Miyamoto Was

Earlier today, we found out that Nintendo is quite the little money making machine. Of course, what's the point of having large piles of cash to splash around in if you don’t have a solid reputation to back it up? (Assuming you aren’t Mr. Burns or Mr. Potter from It’s a Wonderful Life). Well, according to the 2009 Reputation Institute’s Global Reputation Pulse survey, Nintendo is as beloved as they are stinking rich.

Nintendo ranked sixth on the list, just behind frozen food manufacturer Sadia, and just ahead of Christian Dior. As Gamasutra explains, the scores were calculated based on the "admiration, trust, good feelings and overall esteem" felt by consumers in the companies’ home countries.

So, where did Nintendo’s gaming competitors rank? Microsoft came in 30th and Sony came in 126th, and just for context's sake, Apple ranked 52nd. More telling though than the rankings themselves is that over the past year, Microsoft’s reputation score increased by over seven points, while Sony’s fell almost six points. Why Americans are feeling more love for Microsoft than Japanese are feeling for Sony isn't exactly clear, but it's still an interesting stat.

Did your favorite company make the list?


Nintendo: Sixth Most Reputable Company In The World


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