THQ Head: No PS3 Price Cut Coming At E3


Posted May 7, 2009 - By Stephen Johnson

PlayStation 3 Price Cut

According to THQ CEO Brian Farrell, a price-cut may be coming for the PlayStation 3, but it won't be announced at this year's E3 as many have speculated. Although Farrell has no insider knowledge of Sony's plans, he thinks the price of the PS3 will drop later this year.

"The challenging platform is the PS3," Farrell told Gamasutra, adding, "The right people to ask about prices there are Sony."

The THQ head joins Janco Partners analyst Mike Hickey, Microsoft's Aaron Greenberg, Wedbush Morgan Securities video game analyst Michael Pachter, Electronic Arts CFO Eric Brown, Activision CEO Bobby Kotick, Media Molecule co-founder Alex Evans and many other in either calling for or predicting a price cut for the PlayStation 3.

Farrell also took an analytical look at Nintendo's console and concluded that the Wii market has been "softening" for a bit, and that the system may be overdue for a price cut. "The Wii has been going for an unprecedented amount of time without a price cut," Farrell said.

The fall in sales for the Wii are likely the result of the unsteady economy and the fact that most people who want a Wii seem to already have one. According to Farrell, the Wii "already [has] a pretty substantial install base at the current price point."

So, what do you think is coming first: A PlayStation 3 price-cut or a Wii price cut?

Either way, if it goes down at this year's E3, you can watch it here on G4! We'll be bringing three days of live coverage on TV, and 24/7 coverage here on the internet. So don't move. It all goes down June 2 to the 4th.


THQ Head: No PS3 Price Cut Coming At E3


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