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Twitter Fans: No Loyalty?

frankmeyer
29 Comments

Posted May 1, 2009 - By Frank Meyer

Twitter Fans: No Loyalty? Earlier this week, Twitter fans were up in arms over a Nielsen report that a majority of users end up bailing the service after the first month. Nielsen received a ton of feedback, criticism and complaints, accusing them of selling Twitter short because they failed to take into account applications and other websites that feed into the Twitter community.

Soooooo….

Nielsen added in over 30 more websites and applications that feed into the Twitter community, including TweetDeck, TwitPic, Twitstat, Hootsuite, EasyTweets, Tumblr, and many others. Just to keep things fair and balanced.

And guess what?

The results were the same: “about 60 percent of people on Twitter end up abandoning the service after a month. The year-long retention curve looks very much the same as the one for just Twitter.com.”

So there.

Now start ranting: @nielsenwire

Source

Twitter Fans: No Loyalty?
http://www.g4tv.com/thefeed/blog/post/695204/twitter-fans-no-loyalty/
http://files.g4tv.com/ImageDb3/148732_S/Twitter-Fans-No-Loyalty-.jpg
BlogThread_695204

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