ThinkIndie, The Indie iTunes?


Posted May 1, 2009 - By Frank Meyer

ThinkindieMinneapolis music store Electric Fetus launched music-download service ThinkIndie, which is aimed at brining you the music of the local, unsigned bands that iTunes and Amazon won’t touch with a ten foot digital pole.

ThinkIndie is looking to fill the void that the bigger digi stores leave by ignoring smaller acts, and will also offer higher-quality MP3s, longer audio samples and the expertise of a retail store that has been in the music business since 1968. For instance, the Electric Fetus virtual storefront promotes local bands and staff recommendations. Staffers will eventually have mini-blogs to share their opinions as well. Other independent music stores around the country also will have ThinkIndie portals for their customers.

"We're not just a site," said Chris Hall, the Electric Fetus' webmaster. "We have 40 years of record-store experience here. That's what's been missing from the digital stores. There are a lot of customers who just don't buy CDs anymore. For that customer, who likes our store and likes what we're about, this is a way for them to still do business with us."

ThinkIndie is the result of a five-year effort by the national Coalition of Independent Music Stores (CIMS).  The song selection is about 300,000 at start-up, all from indie labels. The cost is $1.11 per track, a bit pricier than the 99 cents at Amazon and much of iTunes…but you are contributing to the longevity and growth of independent music, which is a good thing.  Do you think it's worth it for that extra cost or would you rather stick to iTunes and pay less...but have less access to local or indie music?


ThinkIndie, The Indie iTunes?


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