The numbers are in, and it seems that video game retail giant GameStop now owns 21 percent of all newborns in the U.S. Wait…Make that 21 percent of the new software and hardware market in the U.S. Yeah. That definitely sounds a lot more believable. Anyway, Gamasutra has the report, and it’s chock full of data-y goodness, so if you’re in the market for some hot pie chart and bar graph action, be sure to check it out in full.
One of the more intriguing aspects of the report is the reference to the “power” GameStop wields in terms of the company's influence on the industry. And yet, GameStop doesn’t even account for a quarter of all sales. So what about that other 79 percent? Why doesn’t that collection of retailers command the same kind of influence as GameStop? Because they aren’t one entity, consisting of over 6,200 stores in 17 countries? Yeah. That certainly seems like a big part of it, but it still seems a little odd that such a small percentage could be seen as representing a “dominant” force.
It would be interesting to see the sales numbers for the rest of those retailers. After all, the reason behind GameStop’s success has been its acquisition of smaller competitors. If some company came along and swept up just half of the retailers that make up that 79 percent, they’d instantly have a larger percentage of the market than GameStop. Whether they’d be able to wield it as effectively as GameStop has been able to would be another issue, but it’s still interesting to think about.