Blizzard, Insomniac Games Vets Secure $4.5 Million For iPhone Development


Posted April 30, 2009 - By Jake Gaskill

Booyah logo1

What happens when a trio of industry vets from companies like Blizzard Entertainment and Insomniac Games form a company (Booyah) and then turn their sights on the ridiculous connective and interactive potential of the iPhone and iPod Touch? Oh, nothing much. They just managed to raise $4.5 million of funding from Kleiner Perkins Caufield & Byers' iFund to create the next revolution in entertainment that’s all. Of course, nothing is known about said creation at this point, and it looks like we'll have to wait until spring to find out what it's all about, but I’m going to guess it isn’t just a mobile version of WoW. Although, based on this limited and incredibly ambiguous tidbit, it might not be that far off:

"Booyah is creating a playful life companion that combines the immersive experiences that draw consumers to massively multi-player online games, the interconnectedness of social media, and the power of the iPhone and iPod touch."

What kind of magical delights await us in this brave new world of mobile entertainment?

Blizzard, Insomniac Games Vets Secure $4.5 Million For iPhone Development


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