Microsoft, Sony And Nintendo Gear Up For E3


Posted April 28, 2009 - By Stephen Johnson


The entire video game industry is gearing up for the Electronic Entertainment Expo. E3 2009 will be held during the first week of June, and in a hot-off-the-presses press release from organizers at the ESA, the big three console makers have expressed their delight at the prospect of the upcoming show.

Over 150 companies are slated to exhibit at the show, but of all those firms, the biggest and most anticipated announcements will be from Sony, Microsoft and Nintendo. Below are the three companies' official pre-E3 hype statements -- think of it as the trash talk from wrestlers before a big match! Feel free to comment in our comment section, and/or create elaborate betting tables based on the below information.


“Microsoft is gearing up for a big presence at E3 which will completely transform how people think about home entertainment," said Don Mattrick, senior vice president for the Interactive Entertainment Business at Microsoft. "We're excited about the momentum that is building in the industry in anticipation of our June 1st media briefing, which will kick off E3 in blockbuster style."


“Sony Computer Entertainment America is looking forward to another great showing at this year’s E3 Expo,” commented Jack Tretton, president and CEO, SCEA. “The audience of North American-based and foreign media and key industry partners makes E3 Expo an ideal place for us to unveil the latest PlayStation news and products at our press event on June 2.”


"Nintendo has been a long time attendee of E3 and it has our full support," said Reggie Fils-Aime, president and COO, Nintendo of America. "E3 brings a wide variety of key audiences into contact with products from many companies, including Nintendo. It’s the place where creativity is on display, and as a ‘sneak peak’ for our entire industry it helps generate excitement for gamers around the world."

In terms of hype, I gotta give this round to Microsoft. Seriously, promising to "completely transform how people think about home entertainment," and following it up with talk of a "blockbuster" is bold. What could Nintendo possibly announce that will live up to that kind of hype? Of course, if their June 1st press event falls flat, the company will be left looking silly. There's nothing worse than promising a dynamite-size explosion and coming out of the gate with a firecracker.

Sony and Nintendo, on the other hand, seem much more guarded and business-focused in their statements. Is this because the two companies are so self-assured at the splash they're going to make that they don't feel the need to make loud promises and boasts? Only time will give us the answer to this burning question.

If you want a front row seat to the big three's press events, you're at the right website. G4's comprehensive coverage will bring you all the major press events, both in streaming web video form and live, on-air! You don't want to miss it. Check out our E3 site for all the details.

Microsoft, Sony And Nintendo Gear Up For E3


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