Analysis: March 2009 NPD Console Sales - Numbers Down For Everyone Oh Noes!!!


Posted April 16, 2009 - By r_pad

Not only is it Vader time, it's also NPD time!!! That's right ladies and gentlemen, NPD Group has released its latest numbers on American console sales. Let's take a look at the numbers and do some deconstructing.

  • Nintendo Wii - 601,000
  • Nintendo DS - 563,000
  • Xbox 360 - 330,000
  • PlayStation 3 - 218,000
  • PlayStation Portable - 168,000
  • PlayStation 2 - 112,000

Microsoft, Nintendo, and Sony all sold less hardware than the previous month.  With one exception, the numbers for all systems were way down from February, with double-digit decreases ranging from 15 to 21 percent. Out of the current-generation home-consoles, PlayStation 3 and Wii had the biggest drops, with 21 and 20 percent, respectively. Xbox 360 saw a 16-percent decrease, but Microsoft can take solace in the fact that in terms of year-over-year performance, only the 360 showed gains from March 2008. This should also make Xbox 360 fans that revel in Microsoft's numbers (a concept I'm still struggling with...how does a company's sales performance make your gaming experience any better?!?) quite happy.

Only the Nintendo DS saw a single-digit decrease from February, with a four-percent drop. I'm going to chalk this up to the complete awesomeness of Pokemon Platinum and some retailers having fire sales to make way for the DSi.

While some outlets are predicting continued drops in April, I'm not so sure. The PlayStation 2 price cut should increase that system's sales. While I doubt the DSi will be the success it was in Japan, I'm sure the launch will cause an increase too (assuming NPD lumps DS, DS Lite, and DSi sales all together). Furthermore, the Easter holiday was in April this year; while a holiday weekend will have more of an impact on software, I'm sure it will cause a slight increase in console sales.

Be sure to check out Brian's analysis of NPD's March software findings. There should be some interesting tidbits about that game so many of your were screaming about in December and January. Here's a hint: February 27th!!!

What do you make of the March numbers? Do you think the slide will continue in April? Or will sales bounce back due to the factors I mentioned above?

Analysis: March 2009 NPD Console Sales - Numbers Down For Everyone Oh Noes!!!


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