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Nintendo: Wii In "Unhealthy" Situation

sjohnson
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Posted April 9, 2009 - By Stephen Johnson

Nintendo WiiAlthough the Nintendo Wii is by far the top-selling current generation console, at a recent lunch with reporters in Japan, Nintendo President Satoru Iwata said the Wii is in an "unhealthy situation" in that country.

"Wii (demand) is not vigorous at the moment in Japan," Iwata said, "In fact, it is in the most unhealthy situation since its launch in Japan."

In March, Wii sales in Japan lagged behind PlayStation 3 sales for the first time since the system launched, and Nintendo's stock yesterday closed down 2.6 percent. In spite of these setbacks, according to Iwata, no price-cut for the system is coming. "If our products are not much different from competitors', price cuts would generate significant fresh demand. But video games are just not that kind of product," he said.

Nintendo thinks the imminent release of Wii Sports Resort and the new MotionPlus controller will help boost the Wii's numbers. But I'm not so sure.The system has been out for a while now, and in Japan, I imagine if you haven't already bought a Wii, a new game and a controller add-on aren't going to find you rushing out to the store to pick one up.  I think the market might simply be saturated, and Nintendo is really trying to sell the MotionPlus add-on to Japanese people who already own a Wii.

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Nintendo: Wii In "Unhealthy" Situation
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