OTX is a newcomer to the games-data scene, attempting to join the ranks of NPD and EEDAR as an official source of video-game market data. The company claims that Halo: ODST and Final Fantasy XIII top the "purchase intent" list. In other words, those are the titles that gamers want most according to its methodology. Gamasutra explained OTX's techniques:
I'm curious to see how OTX changes the data game. It's always good to have competition and a different point of view. That said, it could have given 20 enthusiast gamers $5 to come to the conclusion that a Final Fantasy game and a Halo game were the titles gamers wanted most. It's not like this proclamation was all that impressive. Hopefully OTX brings some interesting findings to the table soon.
Out of curiosity, what's the top of your "purchase intent" list at the moment? Final Fantasy XIII is too far away, so I'm going to go with Brutal Legend. How about you?