Sony Predicts A 10 To 15 Percent Sales Boost Next Year


Posted April 2, 2009 - By Stephen Johnson

PlayStation 3

While Sony has yet to announce its sales figures for last year, that doesn't mean the company has no idea how things went. Sony is confident that things went very well. At least, that what SCEA marketing boss John Koller told video game site VG247.

Koller said, “We’ve been very bullish on PSP...We had our largest sales year ever last year." Koller says Sony is shooting for "about 10-15 percent north of that this year."

As for the PlayStation 3, Koller is equally confident. "We also had our best sales year for PS3 last year and we’ll look to go north of that by a similar percentage...That’s being driven by, in a lot of ways, by our first-party software line-up, which is outstanding, but there’s some third-party titles coming. The lineup’s very strong.” The exec added: “What I mentioned there was North America-focused, but you could probably extrapolate that globally as well.”

These are some awfully confident predictions, but I think the PS3 is ripe for a good year. There are some pretty huge exclusives coming to the system (God of War III, Gran Turismo 5, Uncharted 2, etc.), and if any one of them gets a reputation as a "must have" it's going to drive sale up at least somewhat. If the price of the system is lowered just a little bit and the economy starts to pick up, who knows? Sony might actually beat its own prediction. I wouldn't put any money on a Sony 15 percent bump, but it's a definite possibility. What do you think: What, if anything, can Sony do to boost its sales by 10-15 percent next year?

Update: You have to take these kinds of corporate predictions with a grain of salt. G4's Eugene Morton pointed me toward this TheFeed post from July 2007, where Sony's David Reeves said:  "PlayStation 3, you will see, will be far and away the winner when you look at it by March ’08. They really, really will."



Sony Predicts A 10 To 15 Percent Sales Boost Next Year


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