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RIM Launches BlackBerry App World

r_pad
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Posted April 1, 2009 - By r_pad

RIM Launches BlackBerry App World

Research in Motion (RIM) has officially launched its BlackBerry App World. Meant to be a one-stop shopping destination for BlackBerry users, App World is RIM's equivalent of the iPhone App Store. The official site proclaimed:

"Put more of your life on your BlackBerry smartphone! Download BlackBerry App World for free to load up your BlackBerry smartphone with games, social networking, online shopping, personal productivity, organization tools and other fun and functional apps. It’s your world -- bring more of it with you with BlackBerry App World!" 

While I don't worship at the altar of Jobs like Leahy some of my coworkers, I fully appreciate the lovely user experience Apple provides its users. Taking a cursory glance at App World, it's easy to see that it's not as slick or friendly as its Apple counterpart. That said, I'm not sure it matters. Millions of people use BlackBerry devices to access corporate email securely. A lot of those users love their BlackBerry phone, while some of them are on BlackBerry because it's required. For many companies, RIM's products have become the default hardware for mobile access. RIM doesn't have to gussy up App World as much as Apple has to dress up its App Store because, in general, the former is a corporate choice and the latter is a consumer choice.

Anyone spend much time on App World? If so, let me know how your user experience has been with your particular phone.

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RIM Launches BlackBerry App World
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