Research in Motion (RIM) has officially launched its BlackBerry App World. Meant to be a one-stop shopping destination for BlackBerry users, App World is RIM's equivalent of the iPhone App Store. The official site proclaimed:
While I don't worship at the altar of Jobs like
Leahy some of my coworkers, I fully appreciate the lovely user experience Apple provides its users. Taking a cursory glance at App World, it's easy to see that it's not as slick or friendly as its Apple counterpart. That said, I'm not sure it matters. Millions of people use BlackBerry devices to access corporate email securely. A lot of those users love their BlackBerry phone, while some of them are on BlackBerry because it's required. For many companies, RIM's products have become the default hardware for mobile access. RIM doesn't have to gussy up App World as much as Apple has to dress up its App Store because, in general, the former is a corporate choice and the latter is a consumer choice.
Anyone spend much time on App World? If so, let me know how your user experience has been with your particular phone.