GameStop SVP Says Wii Supply Has Caught Up To Demand, Price Cut Not Necessary


Posted March 19, 2009 - By r_pad

GameStop senior vice president Bob McKenzie feels that the Nintendo Wii is doing fine. With supply finally catching up to demand, he seems satisfied with the Wii's prospects for the first half of 2009. In fact, he's so bullish on the Wii that he believes a price cut is unnecessary. In an interview with Gamasutra he said:

"You know, three years later, we finally have enough inventory on the shelf, and we've got a couple of weeks in supply of this. That's good because we can finally determine and gauge it before we get into the fourth holiday season. I don't think they need to make the price move down either, on the Wii. I think finally we've gotten to the point where we're going to be able to get a real good run rate on this thing."

Nintendo Wii

It will be interesting see how Wii sales pan out in 2009. Some analysts believe that the console is approaching its saturation point and that sales will slow down substantially. However, the last few months of North American and European sales figures do not reflect this. Certainly Wii sales have to slow down at some point, but how sharp will the drop off be? If sales start to slide, will a price drop be the answer? Probably. Strong sales have allowed the Wii to maintain a steady price since its launch. It wouldn't surprise me in the least if Nintendo cut the Wii's price before this year's holiday season (at which point its competitors are likely to have gone through multiple price cuts).

I know there are (sadly) a lot of Wii haters among TheFeed readers. Now that the Wii appears to be readily available, will you go out and buy it? Or are you waiting for a price cut? Would games like Grand Slam Tennis take you off the Haterade? Leave a comment and let me know (please)!


Tags: Videogames, Wii
GameStop SVP Says Wii Supply Has Caught Up To Demand, Price Cut Not Necessary


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