In an attempt to improve ratings and marketability, the Sci Fi Channel is changing its name to... (wait for it)... Syfy.
Oh. Gosh. How…different?
Yes, as of June, the NBC-owned network, mainly famous these days for its Battlestar Galactica reboot, will be known as Syfy and will tour this fancy new tagline: "Imagine Greater."
I guess they wanna break out of the nerdy sci-fi image they've created for themselves over the past 16 years and delve even further into fantasy and "imagine-based entertainment." Plus, it seems they also had problems with trademarking the Sci Fi brand!
"We're going to have upwards of 50 Sci Fi Channels in various territories and yet you cannot trademark 'Sci Fi' anywhere in the world," explained network president Dave Howe. "A new logo design would not solve that particular challenge. We needed a brand name that was own-able, portable and extendable."
"We love being sci fi,” he continued. “But we're more than just space and aliens and the future — the three things most people think of when they think of 'sci fi.' What this does is hopefully gives us the best of both worlds. You keep the heritage, but also open up to a broader range of content."
Will it though? Fans don’t seem so sure…
“They took a step backwards,” says Sci-Fi Network fan Luis Hurtado, Creative Director of interactive and motion graphics design company Inverted Chaos. “'Syfy'” sounds more insular and nerdier than the original name.”
But will it help their marketing?
“I don't think it will,” continues Hurtado. “The new name references the 'science fiction' brand of entertainment, in a wink and a nudge kind of way. It seems they've diluted themselves.”
Yikes! Listen up, SyFy!
But, America, what do you think of the name change?