Prepare for all productivity to end for the day. InstantAction has launched a free website that lets gamers play multiplayer 3D games in a web browser. The site has nine games available, spanning genres from a first-person shooter to an aerial combat game, to a multiplayer Marble Madness-style game. InstantAction plans to add six more titles, as well as user generated content.
Owned by Barry Diller’s InterActiveCorp, Instant Action launched a beta test in March 2008 and reports 1.2 million users to date. Those users have played 11.4 million games and spend an average time of an hour and 35 minutes on the site with each visit. You will spend at least that amount of time on the site. We promise.
This site and other free-to-play, web based games raise an interesting question: Are the games good enough for a majority of gamers to care? Or will you play for a few minutes and go right back to Call of Duty 4? Thoughts?