E3 To Bring Back Both Sizzle and Glamor


Posted February 17, 2009 - By Stephen Johnson

There are a lot of adjectives I'd use to describe past Electronic Entertainment Expos (Exciting! Exhausting! Odoriffic!) but "glamorous" isn't one of them. That's all going to change this year. ESA, the people who put on the show, promise a return to the sizzle and glamor of the past. 

"In response to the glamor and sizzle of 2005 and 2006, there are certainly going to be components of that show," Dan Hewitt, senior director of communications at the ESA, told GamesIndustry.biz.

This, however, doesn't necessarily mean a return to the excess of previous years:

"Is it going to be the over-the-top excess that you've seen in years past? No - but that goes back to learning what is manageable and what is sustainable, and hearing from attendees what it is they want, and creating something that meets their needs," Hewitt said.

"But Stephen," I hear you asking yourself, "What about the booth babes??" Here's the official word on those respected ambassadors of goodwill and video game cosplay:

"Well, that goes back to the exact point of letting companies determine for themselves what is the best representation for their companies. Models are certainly welcome if companies would like to have them, but that's an individual company decision."

So hooray, eh! Booth babes return. All is right with the world.

E3 goes down in early June and of course, G4 will be onhand to bring you an insider's look at everything E3 through live telecasts and wall-to-wall web coverage.

What are you most excited about seeing this year? And are any of you planning on attending?


Tags: Videogames
E3 To Bring Back Both Sizzle and Glamor


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