X

MTV Losing Money on 'Rock Band' Hardware

bleahy
18 Comments

Posted February 13, 2009 - By bleahy

It appears that Viacom, MTV, and Harmonix are losing money on every Rock Band bundle sold based on the cost of the game's peripherals. Ouch.

Thankfully, the game itself turns a profit for the company. Remember back before Rock Band launched and Harmonix would continually say that they were selling a platform, not just a game? Turns out they were right.

The metaphor used by the company is:

"It’s the razor, razorblade phenomenon. You’ve got the razors out into the marketplace and sold now we have to push the razorblade through."

The DLC sales can't hurt, either. Also, call me crazy, but I'm pretty sure that new-fangled Beatles game will sell a LOT of copies. Speaking of DLC, it's almost time for Pearl Jam's Ten to be released for Rock Band!

Source

MTV Losing Money on 'Rock Band' Hardware
http://www.g4tv.com/thefeed/blog/post/693267/mtv-losing-money-on-rock-band-hardware/
http://files.g4tv.com/images/blog/2009/02/13/633701406151231183.jpg
BlogThread_693267

ADVERTISEMENT

Blog Tags

g4tv.com
  • Sara Underwood's Naked Bike Ride

    Posted: June 22, 2011

    1,307,908 Views | 05:20

  • International Sexy Ladies Show: Messy Cat Fight

    Posted: January 27, 2010

    635,168 Views | 00:49

  • Adult Star Kirsten Price Tests Kinect's Nude Filter

    Posted: November 12, 2010

    1,435,715 Views | 04:33

  • Best Nude Scenes in Video Games

    Posted: June 29, 2009

    1,522,700 Views | 03:12

  • International Sexy Ladies Show: Wrestling in Moscow

    Posted: June 19, 2009

    136,812 Views | 01:24

AdChoices