Amazon has officially announced the Kindle 2, the sequel to its popular, but polarizing, e-reader. The company touts the device as having "new slim design with longer battery life, faster page turns, over seven times more storage, sharper images, and a new read-to-me feature." In today's press release, Amazon CEO Jeff Bezos said:
The second iteration of Kindle is definitely and significantly better looking. Some people loved the inadvertently retro look of the original, but many hated it. Although the Kindle wasn't the first e-reader on the market, it was arguably the first one that created a buzz. The Kindle 2's slick looks should further Amazon's e-reader mission.
And before anyone complains about the the lack of backlighting -- this is e-ink, people! It's exponentially easier on the eyes than looking at a standard laptop or smartphone display. If you've seen one in-person, then you know what I'm talking about. If not, please trust me when I say that wishing forbacklighting negates the benefits of e-ink.
The Kindle 2 is available for pre-order now and will be available on February 24, 2009. It lists for $359.
What do you guys think of the new Kindle? Do you like the new, svelte look? Do you think this will help Amazon's e-initiative take off? Leave a comment and let me know!