THQ had its earnings call today and I thought to myself, "Self, why don't you skip the call so that you can do other things. When it's all done, you can analyze someone else's comments -- you know, someone smarter than you." I agreed with myself and chose to see what Newsweek's N'Gai Croal thought of the call. N'Gai is way smarter than I am -- dude went to Stanford! Here's a bunch of N'Gai's thoughts followed by my
snarky comments analysis.
Well, it could be worse. EA and Motorola had dreadful quarters. I don't know what analysts were expecting (nor do I understand why they're so angry and shortsighted), but I can't imagine any of them expecting anything but a ton of red.
Firing people is always easier than spending less on licenses. *yawn*
I'm actually surprised Big Beach Sports shipped that many units. Did anyone buy it? Or will it be a bargain-bin title at Target and Wal-mart stores across the nation? I'm not surprised at the WWE numbers. Next year's game will be even cooler because of the writing (I'll explain that soon).
You ain't seen nothin' yet. B-B-B-Brian, you just ain't seen n-n-n-nothin' yet. (BTO rules!)
N'Gai is so right! Btw, it was my fault the site was broken for 20 minutes today. I totally Magneto'd the CMS. Yeah, it was all me.
See, I told you licenses were more valuable than employees. *sigh* My kingdom for originality!
A-ha! There are some things you can't learn at Stanford. I bet if I got N-Gai in the figure four, he'd have no idea how to reverse it. Note to self: try this at DICE.
Translation: We're not going to launch new franchises in an economically challenging time like EA. I still disagree with this way of thinking. New IPs are a long-term investment. It irks me that Activision is being lauded for being Sequel Hut and THQ appears to be following suit.
Or would THQ be License Hut?
The writing in the next Smackdown Vs. Raw is legendary.
THQ am love teh licenses!
Dragonica?!? I'm pretty sure she was an adult actress....
And the best way to do that is to fire people and hoard licenses, right, Brian?
I'm sure this title will do really well. UFC is so hot right now, like Hansel.
Firing people is also a great way to spend money "smartly"...if you want to keep your valuable licenses.
This has always surprised me. UFC is hugely popular right now and I'd bet there are a good number of MMA fans that haven't made the jump to current-generation consoles. It seems like THQ is leaving money on the table here.
I'd play Big Beach Blob.
Anyway, that's my analysis of N'Gai's analysis (being meta is fun). I have to say, this was way more enjoyable than being on a conference call. It's easier to make fun of executives when you're not listening to them directly. I might have to do this again!