The third installment in the Sims series has a new release date. Electronic Arts' people simulator is scheduled to hit store shelves on June 2. The game is scheduled to come out on PC, Mac, iPhone, iPod Touch and mobile devices.
“The June launch combined with the break-through game the team is building gives us the perfect runway to create awareness for The Sims 3,” said Russell Arons, Vice President of Marketing for EA. “The Sims 3 will be the original IP summer blockbuster of 2009 as we build off the success of the best-selling PC franchise of all time to create awareness with both loyal Sims fans and new players.”
Just as those big, block buster movies come out in the summer or at Christmas -- and mostly, terrible movies come out in February and March -- have you noticed a similar trend with video games?