Sega's Mike Hayes Gives A Realistic View On Used-Game Sales


Posted February 2, 2009 - By r_pad

While publishers like Take 2 and Atari are speaking out vehemently against used-game sales, one publisher has taken a (surprisingly) realistic stance. Mike Hayes, Sega Europe's president and COO, has some reasonable and rational thoughts on the matter. In a recent interview with GamesIndustry.biz, Hayes said:

"My reluctant view is that while I can understand that, if publishers were to try and enforce a non-second-hand market to the consumer, I think there would be relationship damage with the consumer. Of course, commercially, do I support it? Of course not, and I have to think here of the 650 people we employ at Sega Europe.

However, do we have a successful business working with the retailers that offer that service? Yes, we do. So would I ever join a campaign to get it stopped? The answer is no. Do I like it? The answer is no. I may be sitting on the fence here, but there needs to be a bit of reality on the market."

Several publishers have equated used-game sales with clubbing baby seals (not literally). Hayes, on the other hand, claims that the issue isn't in the top-ten things Sega has to worry about. It's refreshing to hear someone on the publisher side speak realistically and honestly about used games.

Any thoughts on Hayes' comments? Do you agree that he's being realistic? Or do you think that his view is still out of touch with consumers and their rights? Any wrestling fans automatically think of The Fabulous Freebirds when you saw his name?

Tags: Videogames
Sega's Mike Hayes Gives A Realistic View On Used-Game Sales