First off, I have to chide Eurogamer for this one. This is an outstanding interview, but the man's name is Muhammad Ali! Please show some respect to "The Greatest" and spell his name properly.
Now getting back to the point, if you're comparing yourself to Ali and you're in third place then that would make you the version of Ali that got trounced by Trevor Berbick. I suppose he could have been referring to the Ali that lost to Joe Frazier and went on to beat up George Foreman, but still, that version of Ali was past his prime and wasn't nearly as brilliant as the pre-Vietnam Ali. I'm nitpicking here, but Reeves should have used an athlete with a bright future ahead of him (or her).
Okay, he has a point here. Just because Sony is currently behind the competition doesn't mean that the company isn't doing well and won't do well in the future. Like many of you, I believe Sony is going to have an excellent 2009. That said, I want my executives to be full of piss and vinegar, not flowery rhetoric! Don't give me this "we're all winners" crap. Davey needs to bust out his inner Highlander. In the end, there can be only one.
So Microsoft is being unprofessional by cutting its price so that more people will buy its console instead of yours? That's one way to look at it....
Heavy Rain is a good example. That will be, de facto, an exclusive; we haven't just given them a paper bag full of cash, we've built up a solid, long-term relationship."
In the past, Reeves has said denounced the importance of exclusives. I agree that it's vital for any console company to invest heavily in building first-party franchises, but I also think third-party exclusives are still incredibly important. The millions of dollars spent on exclusives is a necessary evil. Companies just need to be smarter with their money, especially in 2009, and can't waste resources on things like, oh, I don't know, Haze.
He's completely correct. Hopefully this should stop people from saying moronic things like "it's the end of the line for the PSP".
What did you think of Reeves' comments? How about my analysis of them?