The logic is rudimentary, but ultimately the author is correct -- it takes more effort to manage three consoles than it does two (Nintendo) or one (Microsoft).
While Sony is definitely working harder, it also needs to work smarter....
As Brian pointed out this month (here and here), Sony's marketing department needs to step it up. And he didn't just write that because he hates Sony (complete joke, btw!). Like Brian, I feel that Sony's television commercials need to be better. They're stylish and cool, but I question how effective they are. Even a friend of mine at Sony Computer Entertainment of America recently told me, "It was cool, but I don't know what the hell I was looking at," when discussing a recent PlayStation 3/PlayStation Portable commercial.
Despite what some of you think, I want Sony to do amazingly well. I want all the console manufacturers to have great success. It's great for the business, the economy, and baby rhinos.
I want to know what you think, America (I'm stealing this line from Dennis Miller, but I welcome comments from six of the seven continents. Antarctica can bite me.). Do you agree that Sony is working harder than its competitors? Do you think it needs to work smarter? If so, how?