Microsoft's Aaron Greenberg Responds To Sony's Kaz Hirai: You're Out Of Touch!


Posted January 21, 2009 - By r_pad

Responding to Sony Computer Entertainment Chairman and Group CEO Kaz Hirai's comments that circulated yesterday, Microsoft's Aaron Greenberg had a lot to say about his rival. The group product manager didn't hold back in his interview with The Bitbag when he said:

"This sounds like an old hardware company that’s comfortable with its market position. That complacent attitude is out of touch with where the industry and consumer is today. This generation won’t be won over just hardware specs, but who can out-innovate when it comes to online and software. This is the kind of stuff that’s in our DNA, and frankly moves the console war onto our home court."

The next step, obviously, is to have the two face off at UFC 94.

I'm not taking a side in the console war; I want both companies to have immense success. Plus, I think it's an extraordinary waste of time to hate a console the way some fans do. However, I will take sides in the verbal sparring between Hirai and Greenberg. Even though Hirai has the higher rank and the more illustrious career, Greenberg owned him. Here's why:

Many of the things Hirai said were more than a bit out there. Claiming that the company still has "official leadership in this industry." Trying to justify the fact that the PlayStation 3 is difficult to develop makes me wonder if someone has been slipping something in Kazuo's tea. Some would call his comments unreasonable, while other's would classify them as crazy talk.

Greenberg, on the other hand, seemed much more reasonable. Time will tell if he's right or wrong, but his comments were more honest than Hirai's and not the least bit outlandish. Clearly, nobody is slipping anything into Greenberg's morning Joe.

Now, I'm sure many of you have strong opinions on Greenberg's comments. I'm sure many of you will claim I'm on Microsoft's payroll. Whatever your opinion on the matter, let me know what you think!


Microsoft's Aaron Greenberg Responds To Sony's Kaz Hirai: You're Out Of Touch!


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