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Belkin Confesses To Amazon Review Gaming, Tries To Make Things Right

r_pad
15 Comments

Posted January 20, 2009 - By r_pad

Yesterday, I wrote about a naughty Belkin employee that was paying people to game Amazon.com's user reviews on the company's products. Belkin has fessed up to the dastardly deed (dramatization). InformationWeek has obtained a letter from Mark Reynoso, Belkin's president, that states:

"Belkin does not participate in, nor does it endorse, unethical practices like this. We know that people look to online user reviews for unbiased opinions from fellow users and instances like this challenge the implicit trust that is placed in this interaction. We regard our responsibility to our user community as sacred, and we are extremely sorry that this happened."
 

Reynoso also said that the company is taking action to remove the fake reviews. It's nice to see Belkin taking responsibility for this. It shouldn't have happened and it sucks that it did, but Belkin is trying to make things right.

A few of you left comments saying that you don't think much of user reviews. Certainly there are some that are just dumb (browse through EB Games, for example), but I find a lot of Amazon user reviews very useful -- especially when it comes to thinks I know very little about (vacuum cleaners, for example). What don't you like about user-generated reviews?

Source

Belkin Confesses To Amazon Review Gaming, Tries To Make Things Right
http://www.g4tv.com/thefeed/blog/post/692545/belkin-confesses-to-amazon-review-gaming-tries-to-make-things-right/
http://files.g4tv.com/images/blog/2009/01/20/633680507028426166.png
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