Yesterday, I wrote about a naughty Belkin employee that was paying people to game Amazon.com's user reviews on the company's products. Belkin has fessed up to the dastardly deed (dramatization). InformationWeek has obtained a letter from Mark Reynoso, Belkin's president, that states:
Reynoso also said that the company is taking action to remove the fake reviews. It's nice to see Belkin taking responsibility for this. It shouldn't have happened and it sucks that it did, but Belkin is trying to make things right.
A few of you left comments saying that you don't think much of user reviews. Certainly there are some that are just dumb (browse through EB Games, for example), but I find a lot of Amazon user reviews very useful -- especially when it comes to thinks I know very little about (vacuum cleaners, for example). What don't you like about user-generated reviews?