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Belkin Business Development Rep Allegedly Paid Users To Game Amazon.com Reviews

r_pad
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Posted January 19, 2009 - By r_pad

A business development rep from Belkin, makers of computer and gaming accessories, has supposedly been paying people to write five-star reviews on Amazon.com. Using a service called Mechanical Turk (Reno and Rude's side business?), Belkin's Michael Bayard was apparently paying people 65 cents a pop for each rigged review. Furthermore, he was supposedly encouraging people to mark low reviews as "not helpful". The Daily Background did some excellent sleuthing, exposing Bayard and his connection to Belkin. The site reported:

"Yep, that’s right, according to his LinkedIn profile, Bayard is the Business Development Representative at Belkin International in charge of 'Sales of Belkin products to major .com accounts such as Amazon.com.' In other words, this guy is paying people to post fake good reviews of his own products which, according to most people who actually use them, suck (and ironically, he’s using Amazon’s own service to screw up their own review system)."

Should this story be true, It's a shame that Belkin has stooped to such shady practices. User reviews on Amazon can be a great resource and it sucks that companies are trying to game a community-driven effort. Fake reviews can really break the system. That said, I have to admit at laughing out loud at a fake review of The Beatles' White Album, which said that it was good, but didn't measure up to classics like Guns 'n Roses' Use Your Illusion II.

Does this news make you think less of Belkin? How about Amazon's user reviews?

Source

Tags: Tech, Videogames
Belkin Business Development Rep Allegedly Paid Users To Game Amazon.com Reviews
http://www.g4tv.com/thefeed/blog/post/692526/belkin-business-development-rep-allegedly-paid-users-to-game-amazoncom-reviews/
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