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Blockbuster To Offer Mobile Movies

sjohnson
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Posted January 15, 2009 - By Stephen Johnson

It's hard to be Blockbuster. Its business model -- people traveling to a store to pick up a disc -- seems like yesterday's news. But don't count the 'Buster out quite yet. The company said today it will offer 10,000 premium films and 40,000 digital titles altogether to Windows and Mac-enabled computers, portable media players, Blu-ray Disc players, personal video recorders (PVRs), set-top boxes, mobile phones and Web-connected TV sets through technology owned by Sonic Solutions. Although the company said it is considering a subscription-based service, initially, it'll be offering ala carte movies.

While it's very hard for a business to go from one part of an industry to another (physically renting movie to providing downloads to people), Blockbuster brings a lot to the table. First off: The name recognition. When you think movies, you may think "Netflix," but for a lot of people, the first and only word in video rentals is Blockbuster.

Tom Adams, of Adams Media Research, believes Blockbuster may end up with a better movie selection than Netflix. Adams said because Blockbuster offers films on an ala carte basis, it will have newer content than Netflix, which is often criticized for offering older titles.

I am in love with Netflix, but hey, if anyone else offers a better service, I'll switch. I'm really interested to see how this Blockbuster thing goes in the coming months! I'm also curious about how you get your entertainment? Do you use video on demand? Netflix? Brick and mortar stores? Some kind of psychic movie transmission?

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Blockbuster To Offer Mobile Movies
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