Facebook Cans 'Sacrifice' Whopper Ad


Posted January 15, 2009 - By Stephen Johnson

Have you heard of Whopper Sacrifice?  It's a Facebook application from Burger King that offers you a free Whopper if you delete 10 friends from your friends list. Sadly, burger-lovers, it is no more.

Facebook said the application, which notifies people when you de-friend them, runs contrary to their privacy policy. It's Facebook's policy to keep friend sacrifices private. Whereas Burger King's policy's spreads their advertising-application to as many people as possible, using its notifications that users have been de-listed.

Here's the official word from Facebook:

We encourage creativity from developers and brands using Facebook Platform, but we also must ensure that applications follow users’ expectations of privacy. This application facilitated activity that ran counter to user privacy by notifying people when a user removes a friend. We have reached out to the developer with suggested solutions. In the meantime, we are taking the necessary steps to assure the trust users have established on Facebook is maintained.

Hopefully the application will make a return in a more private form. I'd sacrifice anyone for a free hamburger, and I don't mean on Facebook. I'm talking actual human sacrifice.

Do you still use Facebook? If you do, would you rather know that someone has taken you off their friend list? Or do you prefer being ignorant? In my view, Facebook's policy saves people a lot of hurt feelings. How you feel about it largely depends on how much pleasure you take in misfortunes befalling others... 


Facebook Cans 'Sacrifice' Whopper Ad


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