X

Addressable Advertising Coming Soon

kijibe
13 Comments

Posted January 13, 2009 - By kijibe

Charter Cox, Time Warner Cable, Cablevision, Comcast and Bright House Networks have banded together to create a new advertising concept called Canoe to make make commercials more "interactive and user specific." They're calling it "addressable advertising."

Which could be a good thing. I never felt quite right being inundated with Viagra ads while I'm eating my late night snack and watching a repeat of Star Trek. I'd ask myself, "why me?"

These collaborators are going to test market Canoe in Baltimore. And how are they going to improve the type of ads used and placed in homes?

"We match anonymous, non-sensitive, geographic and demographic household characteristics to ad messages we think will be more relevant. This will not increase or decrease the number of ads you see and throughout the test your privacy will be protected. Our privacy policy is detailed in our public Privacy Policy Statements and available on our web site."

To do this comprehensive gathering of vital data, Comcast is "building a 500 terabyte TV warehouse" to hold a year's worth of stats collected from 16+ million homes.

What do you guys think about behavioral advertising? Google does it, so why not cable companies?

Source

Tags: Tech, TV
Addressable Advertising Coming Soon
http://www.g4tv.com/thefeed/blog/post/692409/addressable-advertising-coming-soon/
BlogThread_692409

ADVERTISEMENT

Blog Tags

g4tv.com
  • Sara Underwood's Naked Bike Ride

    Posted: June 22, 2011

    1,307,678 Views | 05:20

  • International Sexy Ladies Show: Messy Cat Fight

    Posted: January 27, 2010

    634,723 Views | 00:49

  • Adult Star Kirsten Price Tests Kinect's Nude Filter

    Posted: November 12, 2010

    1,435,501 Views | 04:33

  • Best Nude Scenes in Video Games

    Posted: June 29, 2009

    1,522,456 Views | 03:12

  • International Sexy Ladies Show: Wrestling in Moscow

    Posted: June 19, 2009

    136,651 Views | 01:24

AdChoices