Nintendo Uses Fear Mongering To Promote 'Personal Trainer: Math'


Posted January 12, 2009 - By r_pad

In an act of desperation, Nintendo has resorted to fear mongering in its efforts to promote Personal Trainer: Math for Nintendo DS. Issuing a press release titled "One in Five Kids Think Fame is More Likely Than Math Proficiency", the company's anti-math stance is readily apparent as it touts a game that "includes 40 fast-paced exercises, from basic addition and multiplication to more extensive multiplication tables and calculation ladders. Daily math drills keep skills sharp, while attendance records provide ways for users to see how they improve week to week and month to month". Nintendo has been peddling the following statistics in order to spread hate and fear:

  • More than one-third of kids surveyed say that math is their most difficult subject.
  • Nearly one-third of kids have very negative feelings about math: 18 percent called it 'boring,' while 13 percent actually called it 'torture.'
  • 86 percent of parents surveyed say that math is important to their careers, even though more than half of them admitted they thought they’d never need the math they learned in school.

I knew that Mario hated all turtle-based lifeforms, but I had no idea that Nintendo wanted to tear math a new one.

And yes, I was mostly joking as I wrote this article.


Nintendo Uses Fear Mongering To Promote 'Personal Trainer: Math'


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