Dell has announced its latest line of consumer laptops at CES 2009: Adamo. This "luxury" line of PCs will kick off with an ultra-svelte aluminum-laptop designed to compete with models like Apple's MacBook Air, Sony's Vaio Z-series, and Voodoo's Envy 133. Unlike the competing laptops I mentioned, Adamo is expected to be priced competitively. According to AnandTech:
I'm psyched for Adamo, as I'm a fan of Dell's pricing and customer support (on the consumer side). The early photos are pretty slick and I hope Adamo seriously undercuts the competition. That said, I'm not sure why Dell felt the need to introduce an entire new line. For consumer laptops, it already has the Inspiron, Studio, and XPS brands. Even those brands have sub-brands like the Inspiron Mini and the Studio XPS. While the Adamo appears to be aimed at tech-savvy customers, it does make things confusing for the general consumer.
What do you think of Adamo? Will Dell be able to scoop up some sales from the Vaio Z and Voodoo Envy 133?