Dell Unveils Its New "Adamo" Line Of Luxury PCs

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Posted January 11, 2009 - By r_pad

Dell has announced its latest line of consumer laptops at CES 2009: Adamo. This "luxury" line of PCs will kick off with an ultra-svelte aluminum-laptop designed to compete with models like Apple's MacBook Air, Sony's Vaio Z-series, and Voodoo's Envy 133. Unlike the competing laptops I mentioned, Adamo is expected to be priced competitively. According to AnandTech:

"While this appears to be an upper end product, Dell has always done exceptionally well in the realm of mass production, so there's a reasonable chance that the Adamo could end up being more affordable than the competition. We hope so, as there's a lot of demand for a light ultrathin notebook that can still pack more power than the current netbooks. Final pricing and details will have to wait until Dell is closer to shipping the Adamo, which should be sometime later this spring."

I'm psyched for Adamo, as I'm a fan of Dell's pricing and customer support (on the consumer side). The early photos are pretty slick and I hope Adamo seriously undercuts the competition. That said, I'm not sure why Dell felt the need to introduce an entire new line. For consumer laptops, it already has the Inspiron, Studio, and XPS brands. Even those brands have sub-brands like the Inspiron Mini and the Studio XPS. While the Adamo appears to be aimed at tech-savvy customers, it does make things confusing for the general consumer.

What do you think of Adamo? Will Dell be able to scoop up some sales from the Vaio Z and Voodoo Envy 133?

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