Apple has just announced that not only will next January's MacWorld will be its last one, but Steve Jobs won't deliver the keynote address either (he won't be attending at all).
In Jobs' absence, Phil Schiller will lead Apple's proceedings.
Everyone, relax..It's got nothing to do with Jobs' health and everything to do with Apple's agenda with MacWorld.
Due to the popularity of Apple's retail stores (3.5 million visitors come through weekly) and its innovative websites which allow it to have direct contact with its customers, as well as potential customers, it's easy to see how the traditional idea and message of trade shows just may become redundant for Apple -- and perhaps other companies, too.
Apple also wants to host its own events, which will allow it to have absolute control in every aspect.
Certainly this news doesn't come as a real shock. Apple has pulled back on trade shows at NAB, MacWorld NY and Tokyo, and Apple Expo in Paris.
It's also telling that Jobs shared the stage with several people, including Phil Schiller, at Apple's 2008 World Wide Developer Conference in San Francisco
We know that he traditionally takes the stage on his own, but in hindsight, the WWDC seemed like training ground for Jobs to groom Schiller for the upcoming MacWorld in January.
So what did we learn from this? Jobs' health is good. MacWorld's future may not be so good.