Pew Survey Shows 50% Gamers Are Women


Posted December 8, 2008 - By kijibe

Call it astonishing...call it remarkable...maybe even predictably expected -- I don't know. But a survey of statistics on adults who play video games released by the Pew Internet & American Life Projects, will have you talking...a lot.

The survey rounded up 2,054 adults (margin of error, 2 percent) last year from varying social-economic backgrounds. You can guess, however, that younger adults were probably more likely to play than grandma and grandpa.

81 percent between ages 18 and 29 play video games.
23 percent 65 years old and older play video games.

"As various people become more accustomed to spending their entertainment time playing games, we will continue to see this spread throughout society," said Amanda Lenhart, senior research specialist at Pew. "There are people who talk about games as a new genre, a new art form."

This certainly should dismantle any previously held stereotypes about video-game fans. It did for me. I didn't know that 50 percent of adults who play are women!

Granted, video-game companies have really stepped it up in the last few years to market to women and families via casual games -- Nintendo has had the most success with the Wii.

I was also surprised that the Pew survey says you're more inclined to play video games if you have a college degree: 57 percent of players attended at least some college; whereas 51 percent were high-school graduates; and 40 percent had less than a high school education.

If you're a parent with kids, you're more susceptible to being a gamer because these parents generally are younger than moms and dads with older children.

66 percent of parents with kids under 17 are gamers; those adults without kids rated at 47 percent.

So are moms and dads playing Animal Crossing: City Folk, Wii Fit, or Left 4 Dead with little Tommy and Janie?

While some parents may use video games as a form of family play time (let's hope the content is appropriate), it appears for many parents, it's just a pure form of escape and entertainment.

Says one mother, "Real life can suck, and games are designed not to, that's why it's important for most people."

The latest Pew survey conducted this fall shows 97 percent of teenagers play video games.

Are you surprised as I am by the numbers?


Tags: Videogames
Pew Survey Shows 50% Gamers Are Women