On Wednesday, Activision apparently announced a whole mess of games including a new Call of Duty and Guitar Hero at an event with Massive Inc., a firm specializing in in-game advertising... but apparently they didn't.
Now, Activision is going back on these announcements and is calling them "speculative as far as [they're concerned]." Not only does Activision release a whole mess of information about new games that might be coming out at an event focused on in-game advertising... now, those weren't even announcements?
I tip my hat to you, Activision. Do you think we're stupid? You aren't ready to confirm a new Guitar Hero game? Trying to keep the lid on the possibility of a new Call of Duty title? Let me do you a favor... I'll go ahead and confirm the next 3 games in each franchise for you: Activision will continue to release new games in their multi-million dollar game franchises, most likely at the rate of one per year for each property (4 a year in the case of GH).
On the bright side, hopefully this means we won't see any Burger King advertisements in the new games when they do come out. Hopefully, this was just a meeting to show advertisers the possibilities for advertising in Activision's games.
I tend to think that Activision has become the new EA, focusing only on sequels with as little development time as possible. On the other hand, Electronic Arts is now working on great, innovative new IP's like skate, Dead Space, and Mirror's Edge. What do you think?