With the success of Beats headphones, Monster has come out with earphones so superior that Dr. Dre is endorsing these too.
For $149.95, Monster Beats has tangle-free cables and sound-isolating eartips with sonic boom bam bop.
Monster has also patented a magnetic flux tube which is suppose to reduce interference while preventing any audio loss. Maybe you can justify the price with the 24K gold contacts built for best quality signal transfer and to prevent corrosion.
And finally, the color. No more white earphones. These are red and black. What hip hop or metal dude comfortably rocks white? C'mon!