Unsurprisingly, "Black Friday" was a tremendous retail success, but one video-game company did a lot better than the others. According to a report from CNet, "Retail sales for the day after Thanksgiving were up 3 percent from the same day in 2007, with preliminary estimates putting total sales in the U.S. at $10.6 billion, according to Shoppertrak RCT." The article claims that the Nintendo Wii and Wii Fit were enormous Internet successes on the mightiest of shopping days:
"The Wii game console was the most searched-for product on eBay, followed by the Wii Fit companion product. Consumers snatched up 3,171 Wiis over eBay, at an average selling price of $349, followed by the Wii Fit, with 1,059 sold at an average selling price of $140."
The report goes on to say that the Wii and Wii Fit were among the top-ten products on PriceGrabber.com, joining the likes of Ugg boots (Why are these things still fashionable?!?), the Acer Aspire One netbook, Sony's BDP-S350 Blu-Ray player, and Samsung's LN52A650 LCD television. Nintendo's two Wii wares (*snicker*) were the only video-game products on the top-ten list.
That's extremely impressive across the board. I have to say that I'm surprised that other video-game products, particularly relatively inexpensive handheld systems like the Nintendo DS and PlayStation Portable, didn't make the list. Nintendo has to be thrilled with its Black Friday performance, especially as an indicator of its overall holiday performance. It looks like Mario's going to be kicking ass and taking names yet again this holiday season.