Brash Entertainment: From $400 Million To Out Of Business In Less Than Two Years


Posted November 27, 2008 - By r_pad

Variety has kicked off an extremely detailed series of stories that examines what the hell happened to Brash Entertainment. The publisher opened up shop in 2007 with much fanfare (at least, within the gaming industry) and was supposedly backed by $400-million in venture capital. It was supposed to bring in a new age of mainstream gaming as the industry's "Hollywood publisher". Instead, it has closed up shop in 2008. Variety's Ben Fritz describes his series on Brash:

"This is the first of eight or so posts going up throughout the holiday weekend tied to an article I have in the forthcoming weekly Variety that looks at the promise of Brash Entertainment, the first Hollywood videogame publisher, and the reasons it went from $400 million to out-of-business in a year and a half. The article and posts are all based on extensive interviews with nearly a dozen former employees, executives and developers who worked at or with Brash, most of whom understandably spoke only on background. The posts here on the Cut Scene will summarize and expand some of the key points from the Variety article and also provide some interesting details and anecdotes that didn't make print."

I don't need eight extensive blog posts to tell you why Brash failed. It had millions of dollars, plenty of talent, a really hot VP of communictions (hi Tiffany!), and a ton of hype, yet the best it could do was Alvin & the Chipmunks and Space Chimps. Seriously?!? That aside, Fritz' weaves an excellent cautionary that explains why the company flamed out so quickly.

To be fair, I didn't play all of Brash's games, but they all look pretty miserable to me. Did you guys play any Brash titles that were any good?


Tags: Videogames
Brash Entertainment: From $400 Million To Out Of Business In Less Than Two Years


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