The king of convenience stores, 7-Eleven, recently experimented with selling high-profile games in its stores. In addition to getting a Slurpee and a Big Bite, consumers could also pick up World of Warcraft: Wrath of the Lich King, Guitar Hero: World Tour, Gears of War 2, and others. The experiment has been a success, as 7-Eleven is now claiming that it wasn't an experiment at all, but rather the start of a new initiative. GameSpot quotes company category manager for gaming and electronics Michael Jester as saying:
"This is not just a holiday promotion for us,but a brand-new product line-up that will be available year-round. We may not be a total entertainment destination...yet, but we're hoping to expand our selection beyond the high-dollar, hot-selling games to include options for all budgets, like value-priced video games as well as DVD movies."
This is great news for the gaming business. A huge chain of stores like 7-Eleven gives publishers access to millions and millions of customers. While retail shops like GameStop, Wal-Mart, and Target aren't exactly quaking in their boots, there is cause for concern. The reach of the chain can't be denied.
What do you guys think? Could you see yourself making an impulse gaming purchase along with your Big Gulp? Or are Slurpees and Madden akin to oil and water?