Wii Games Go to Bargain Bins First


Posted November 21, 2008 - By TylerColfax

Today's flamebait article relates to how fast a game gets tossed to the bargain bin at retailers. According to a study from Electronic Entertainment Design and Research, Nintendo Wii titles are the fastest to have their publisher's price-per-unit cost dip.

Typically when a retailer gets games delivered to them cheaper, they drop the price so that the consumer is more tempted to make the purchase, meanwhile they maintain their mark-up percentages. When the average selling price of a game drops by 20% for 3 consecutive months, this is called "price protection."

The study showed that "Over 7.5% of Xbox 360 and 9.09% PS3 third-party published titles go into price protection early. The Wii, however, nearly doubles the Xbox 360 and PS3s average at 15.1%... This disparity on the Wii reinforces concerns that the market has had with third-party publishers developing successful titles on the Wii," explained EEDAR analyst Jesse Divnich.

Take that, Wiifans, wherever you are! Today's flamebait post is brought to you by The Xbox 360.*


*not really

Wii Games Go to Bargain Bins First


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