Remember that incredibly awesome "Bike Hero" video from yesterday? No? Watch it here:
Remember how we were like "this is probably viral marketing?" Well, turns out we're correct. The ad was created by Droga5, an ad agency, and Smuggler, a production company. Among Droga5's clients: Activision and Guitar Hero World Tour.
Seems like you can accomplish a lot with two companies and a chunk of money! Guess it's getting harder to keep these viral marketing videos a secret for too long. Still, it's a really cool video.