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Bike Hero Video Is Viral Ad Made For Activision

bleahy
9 Comments

Posted November 20, 2008 - By bleahy

Remember that incredibly awesome "Bike Hero" video from yesterday? No? Watch it here:

Remember how we were like "this is probably viral marketing?" Well, turns out we're correct. The ad was created by Droga5, an ad agency, and Smuggler, a production company. Among Droga5's clients: Activision and Guitar Hero World Tour.

Seems like you can accomplish a lot with two companies and a chunk of money! Guess it's getting harder to keep these viral marketing videos a secret for too long. Still, it's a really cool video.

Source

Bike Hero Video Is Viral Ad Made For Activision
http://www.g4tv.com/thefeed/blog/post/691126/bike-hero-video-is-viral-ad-made-for-activision/
BlogThread_691126

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